Privacy

Privacy and measurement

Published by Exacting Media. Publication owner: Trent Elmore. Send a correction.

Effective November 15, 2026. This notice covers this Exacting Media publication.

What we measure

We use Cloudflare to serve the site and PostHog in the United States to understand page requests, browser pageviews, engaged reading, comparison scrolling and clicks to external sources. Events identify the publication and page. We distinguish browser activity from requests whose user-agent claims to be an automated agent. Neither is proof of a person, citation or recommendation.

Our analytics payloads exclude raw IP addresses, query strings, cookies, authorization headers and arbitrary request headers. Server request identifiers are derived from the network address and normalized user-agent using a private key, and change each UTC day and between sites. Recognized search and AI referral origins may be recorded; full referring paths are not.

Browser choices

Optional browser analytics starts only after you select Allow analytics below. It uses a random identifier in session storage for this tab; it does not create a cross-site profile or session recording. Your choice is stored in this browser for this site. Do Not Track and Global Privacy Control disable browser analytics even if you previously allowed it. Basic server request measurement and security processing still occur.

Allow analytics Decline browser analytics

Providers, retention and contact

Cloudflare processes network information to deliver and secure requests, including information our analytics collector does not retain. Our PostHog plan retains analytics for up to one year. Cloudflare operational-log retention depends on its service settings. We do not sell analytics data or use it for targeted advertising. No session replay or advertising tracker is installed.

Emails you send to our correction address are processed through Google Workspace so we can respond and maintain the publication. Do not send passwords or sensitive account data. For privacy requests, contact corrections@exactingmedia.com. We do not collect a persistent visitor identity, which can limit our ability to locate a particular anonymous analytics event.

Provider policies: Cloudflare, PostHog, Google.